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In many ways, organic search rankings are the lifeblood of the online business world.

As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies to please the all-powerful Google bots.

From time-to-time, experts behind the scenes at Google drop huge hints about the…

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1]

SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search,[2] news search, and…

Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.…

In case you’re new to the concept, Search Engine Optimization (SEO) refers to a series of techniques for helping your site rank higher in search results. It’s an integral aspect of everyday work for most developers and content creators and looks poised to remain so for years to come.

There is no shortage of ways you can improve SEO on your website. General considerations include making sure its loading times are kept to a minimum, for example, and performing keyword research to tailor…