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How to Advertise on LinkedIn: A Beginner’s Guide

Rumor has it that LinkedIn may be the up and coming advertising player this year.

Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals”…


Posted on February 12, 2020 at 9:33am

Ways to Build Links Through Content Marketing

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.

That means doing something different.

You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…


Posted on February 12, 2020 at 7:12am

How to Measure Success in PPC Campaigns With & Without Conversion Data

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

Yet not all brands are capable of using conversions. There are a number of reasons for this:

  • Web host doesn’t support conversion tracking code.
  • Brand doesn’t have on-demand…

Posted on February 3, 2020 at 7:44am

How the Google Pigeon Update Changed Local Search Results

One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data.

Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.

Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon”…


Posted on January 31, 2020 at 8:13am

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