Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand.
I am digital marketing creating Back links are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic..…
A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).…
One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.
The most straightforward measurement is conversions.
Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.
Yet not all brands are capable of using conversions. There are a number of reasons for this:
Added by stanley78 on February 3, 2020 at 7:44am — No Comments
SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
Bonus Chapter:Quick SEO Tips for 2020. Quick SEO Tips For 2020. In this chapter I'll show you a few quick win tactics that are working great right now…
One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data.
Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.
Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon”…Continue
Added by stanley78 on January 31, 2020 at 8:13am — No Comments
In like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones.
The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external.
The focus is on finding purpose, staying positive, building empathy, and expanding perspective.
The same principles can be applied to excel in digital marketing.
Pratyahara empowers us to find purpose by…Continue
Added by stanley78 on January 31, 2020 at 7:07am — No Comments
This throws a bit of a wrench into the plans of anyone using PageRank as an indication of quality. The Google Toolbar still shows PageRank for sites, but it’s a snapshot frozen in time. Those calculations were made in some cases years ago, and have not been updated since. A site with a high PR publicly might not actually have a high PR anymore, and there’s no way to tell.…
Added by rcreddy on January 31, 2020 at 6:57am — No Comments
In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pages, in an eternal quest to index all human knowledge.…
Added by rcreddy on January 31, 2020 at 6:30am — No Comments
Link building is the most important and often most overlooked aspect of SEO. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for business. Keep reading to learn the importance of link building and how you can further your SEO strategy through earned links.…
In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.
Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.
With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.
Added by stanley78 on January 30, 2020 at 9:30am — No Comments
Brian talks about the importance of user experience signals in search engine ranking. We’ve already heard from Google that RankBrain is their third most important ranking factor, and that trend is not only likely to continue but to become even more important in 2020.
If you’re not clear on what RankBrain is, you’re not alone; it sounds like something straight out of science fiction. And, it is a machine learning system that helps Google decide where pages should rank in search…Continue
Added by rcreddy on January 30, 2020 at 6:19am — No Comments
SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website.…
Added by rcreddy on January 30, 2020 at 6:15am — No Comments
Recently I took over another agency’s client, where they ran YouTube. The client is in the sports nutrition vertical.
I sat through the onboarding meeting with them and they shared their YouTube completion rates of skippable ads of 60%+.
All I could say to myself was “either their videos are the most amazing commercials ever, or someone doesn’t know what the skip button is.”
Turns out it was the latter.
Having reviewed the brands Where Ads…Continue
Added by stanley78 on January 30, 2020 at 4:32am — No Comments
Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.…
back link is a part of a ranking puzzle. That`s why every website owner wants to get as much as possible back links due to improving website’s SEO Link building in 2019 is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google, and other search engines.…Continue
Added by mari mash on January 29, 2020 at 10:21am — No Comments
I am digital marketing creating Back links are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic.…
The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position.
Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.”
Data can be segmented to discover, for example, how shopping traffic changes over time and which search queries product results show…Continue
Added by stanley78 on January 29, 2020 at 7:28am — No Comments
The immediate effect that we saw on closer analysis was the impressive (if you look at the chart below) spike in website traffic around the day it was picked up by Reddit (January 5th). Within 1 day, the organic search traffic on our blog hit 20 000 visits, an impressive feat by any standards, but also a quite singular one in recent history if you look at the rest of the chart. Of course, quantity does not necessarily equal quality, as evidenced by the no-less-dramatic drop in average…Continue
Added by rcreddy on January 29, 2020 at 5:24am — No Comments