All Blog Posts Tagged 'seo' (221)

We became part of our own study recently, when an article we published 4 months ago got picked up by Reddit, the social media network or self-professed “front page of the Internet”, in one of their sections (called subreddits). The article was a prediction attempt at how Google might “read” and rank your images in the near future and it was adequately picked up by the Futurology Subreddit. You can use this as one of your SEO strategies to increase your website traffic.…

You can use this as one of your SEO strategies to create engagement. One of the things we do here, aside from trying to help others to figure out how SEO and Google works, is to deeply research any pattern and data we can, in order to best figure it out for ourselves. We keep a close eye on Google and the likes, ask questions and sometimes even make ranking experiments to make sense of what goes on behind the scenes. But as is the case with all human observation (from quantum physics to…

2019 far exceeded my expectations in terms of Python adoption within the SEO community.

As we start a new year and I hear more SEO professionals wanting to join in the fun, but frustrated by the initial learning curve, I decided to write this introductory piece with the goal of getting more people involved and contributing.

Most SEO work involves working with spreadsheets which you have to redo manually when working with multiple brands or repeating the same analysis over…

In order to excel higher rankings in Google & other search engines, a spot-on strategy is a must!

The major task is to build trusted high DA (Domain Authority) dofollow backlinks and have a high quality of engaging content on your website.

The days of running spammy and low-quality backlinks are long gone. Furthermore, Google has also stopped updating the public Toolbar PageRank…

The other type of optimization is known as on-page SEO. It involves the insertion of keywords into your landing pages, along with other strategies like tagging and site structure. As it’s implied, on-page work takes place on the landing page or within the confines of your site.…

Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour.

And, despite only about 20% of the world’s population speaking English, 66% of that content is in English.

That’s a lot of competition for users’ attention.

One way that you and your content can stand out in such a crowded space is by earning your place as a thought leader.

A thought leader is one of a few go-to people in their field of expertise. They are the type of person who is…

In 2003 it was generally understood by affiliate marketers that ugly sites that looked like they were “built by a 10 year old” tended to convert exceedingly well.

Major sites like Walmart and CVS use exceedingly plain websites. It may seem counterintuitive to purposely create an “ugly” site but the nearly forgotten affiliate marketing strategy of “ugly sites sell” might be useful to revisit.

The ugly site sells paradigm is not well known nowadays. But it was a…

Whether you’re looking to boost traffic to your business website or blog, driving more users is critical to growth and success. This is even more important in 2020, since competition increases for businesses across every industry every year. This, however, is where the work begins.

Knowing what optimization tactics to employ, as well as tips and tricks for generating more buzz, can be difficult. Do you focus efforts on SEO? How about social media marketing, or PPC? The direction you…

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other…

Search Engine Optimization or SEO is the process under digital marketing where web pages and content gets ranked with the help of keywords and content optimization.

So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.…

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.

Background on Heading Tags for SEO

In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.

But that’s not been the case for many years. Yet, it is a common SEO practice to worry about keywords in…

When it comes to Off Page Optimization, there are several things to consider. Essentially, you have your website, your competitors’ websites and search engine algorithms to think about.

I am digital marketing creating Back links are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic. Each back link is a part of a ranking puzzle. That`s why every website owner wants to…

Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming. To help, our SEO team compiled a huge list of our favorite tools (29, to be exact!) that help marketers understand and optimize website and organic search presence.…

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.

Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.

The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank…

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed  in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred to as Rel mCvR.

Google’s official blog post suggests it’s an important metric to monitor because it may indicate there…

On-page optimization (also known as on-page SEO) is the practice of optimizing your individual web pages for both search engines and the people who visit your page from a search engine results page (SERP). The term on-page optimization encapsulates any changes you make to the content on your page or in the HTML markup behind the scenes to make your page more relevant to search engines and their users.…

the off-page search engine optimization methods. Even after the new search engine optimization upgrades, article submission is an excellent off-page search engine optimization trick to accomplish quality 

I am digital marketing creating Back links are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority.

SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end.

But it can’t stop there.

Meanwhile, Google’s free  (GSC) service has come a long way by incorporating additional data and displaying changes in month-over-month traffic and organic performance.

In fact, the new GSC provides:

• 16 months of search traffic data.
• Detailed information about a specific page – including index…