spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.
This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam?
Google ranks videos…Continue
Added by stanley78 on January 21, 2020 at 7:11am — No Comments
We’re in the thick of “Awards Season”, and I can’t believe Adam Sandler didn’t get a nom…
Er…I want to talk about SEO!
In fact, I want to share a recent success story we had with a partner that led to them winning an award alongside winning more organic traffic and improved keyword rankings.
By sharing this case study, I’m hoping you’ll have actionable takeaways in the following areas:
Added by stanley78 on January 20, 2020 at 9:15am — No Comments
This article will give you the answer to the most emotionally charged question of paid search:
Should your business bid on its brand terms?
Few topics are so divisive.
What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club?
Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get…Continue
Added by stanley78 on January 20, 2020 at 8:07am — No Comments
In the early years of SEO, ranking was the primary measure of success.
SEO professionals focused on ranking #1 for their desired golden keyword and relied heavily on rank tracking tools to monitor their improvement over time.
Over the years, SEO pros quickly learned that ranking alone is a poor indication of success.
Ranking #1 for a keyword means little when that keyword brings little relevant traffic or few conversions.
This realization prompted SEO pros to…Continue
Added by stanley78 on January 17, 2020 at 6:27am — No Comments
This is a great question Ashley, and like every SEO question the answer is: “It depends.”
Thanks for asking, stay tuned next week for more questions and answers.
Just kidding… let’s dive in and take a look at a couple of different scenarios.
Using a modal itself isn’t necessarily good or bad for SEO – it’s all about how the modal is coded and implemented.
In fact, let’s not limit this to modals. The following advice and techniques can also apply to popups,…Continue
Added by stanley78 on January 16, 2020 at 9:27am — No Comments
Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour.
And, despite only about 20% of the world’s population speaking English, 66% of that content is in English.
That’s a lot of competition for users’ attention.
One way that you and your content can stand out in such a crowded space is by earning your place as a thought leader.
A thought leader is one of a few go-to people in their field of expertise. They are the type of person who is…Continue
Added by stanley78 on January 16, 2020 at 6:16am — No Comments
I’m not going to lie: Conducting an in-depth SEO audit is a major deal.
And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?”
Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost.
But, are you terrified to start? Is this your first SEO audit? Or, you just don’t know where to begin? Sending a fantastic SEO audit to a potential client puts you in the…Continue
Added by stanley78 on January 13, 2020 at 8:00am — No Comments
But the question is: Did the publisher link back to you?
When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value).
But you still have a shot at getting a direct link to your content added to the coverage.
That is exactly what a link conversion is: making online coverage you have earned more valuable by having a direct link to your content added to the page.
The way you can…Continue
Added by stanley78 on January 13, 2020 at 5:08am — No Comments
Twitter is the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab.
The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed.
Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the ad unit was leveraged to drive awareness of the the new streaming service.
Promoted Trend Spotlight is no…Continue
Added by stanley78 on January 10, 2020 at 4:52am — No Comments
Wondering how to write a headline that drives traffic and clicks?
The best headlines are:
There’s plenty of room to be creative and demonstrate value, right off the bat.
While there’s no exact science to writing a headline, there are useful headline writing tips that will help you whip up brilliant headlines.
Discover 11 ways to write good…Continue
Added by stanley78 on January 9, 2020 at 8:00am — No Comments
For 2019 I endeavored to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.
Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.
The articles this year include background information surrounding links, including the history of link building practices and how Google might score and rank…Continue
Added by stanley78 on January 9, 2020 at 7:49am — No Comments
Expert interviews, roundups, or quotes are fantastic content marketing tools that can help improve content impact.
It’s always interesting to gather multiple opinions from different sources on a single subject to understand concepts and utilize experience from more than one source.
It makes for fantastic user experiences when reading and looking to implement new ideas.
Because of this, reporters, journalists, and writers to contribute to their…Continue
Added by stanley78 on January 3, 2020 at 4:30am — No Comments
When done successfully, link building can lead to some truly stellar results.
We know that links are extremely important for SEO, especially given all of the buzz in the search community around November 8, 2019, Google algorithm update and how it may have been strongly related to site links (though Google’s John Mueller warned against jumping to this conclusion).
While link building should unquestionably be a part of your overall SEO (and business) strategy, it takes time,…Continue
Added by stanley78 on December 13, 2019 at 3:29am — No Comments
Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.
Not one of them has been the same as any of the others.
Sure, they all have similarities.
Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.
No one is starting from the exact same point.
Traffic vs. Rankings vs. Conversions
All clients want to increase traffic, improve rankings,…
Added by stanley78 on December 10, 2019 at 4:30am — No Comments
Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today.
But the power of podcasts isn’t limited to reaching people who are listening.
When properly leveraged, podcasts can have a powerful impact on organic search, too.
There are two main reasons for this.
Added by stanley78 on December 2, 2019 at 7:00am — No Comments
Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website.
Backlinks are critical in developing website authority, especially within relevant communities.
While Google does give value to brand mentions, even if they are unlinked, links provide far more as the primary off-page ranking signal.
As SEO experts, we know that links can provide the value you need to be recognized as an…Continue
Added by stanley78 on November 27, 2019 at 5:00am — No Comments
Local business marketing is at a turning point.
Smartphones have far surpassed other avenues for local business discovery.
Increasingly when people search for a business, the information they’re seeing comes in the form of:
…delivered through media like Google, Waze, Alexa, or Yelp.
This cycle of customer intent is…Continue
Added by stanley78 on November 25, 2019 at 3:30am — No Comments
Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach.
That means you need to first have a story that, from the audience’s perspective, is worth telling.
BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links.
In fact, many news publications make it a rule to use the nofollow attribute…Continue
Added by stanley78 on November 19, 2019 at 6:30am — No Comments
Not to be pessimistic, but SEO can be an incredibly frustrating job.
It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders.
Our success often relied on other teams, not our own, so we were relegated to asking for favors.
At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they’d be completely ignored.
I often referred to this as “yelling into a black…Continue
Added by stanley78 on November 19, 2019 at 6:00am — No Comments
Custom fitting golf clubs involves 1 or 2 straightforward measurements and a fast self-assessment of your game. This custom golf club has become more than a trend that even not so professional golfers test its waters. Custom fitting is the technique for tailoring a pub to fit your non-public swing. To custom fit your golf clubs, you've got to know : your…Continue
Added by Jaden Powers on May 3, 2019 at 1:29am — No Comments