Stanley78's Blog – February 2020 Archive (3)

Rumor has it that LinkedIn may be the up and coming advertising player this year.

Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals”…

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.

That means doing something different.

You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

Yet not all brands are capable of using conversions. There are a number of reasons for this:

• Web host doesn’t support conversion tracking code.
• Brand doesn’t have on-demand…