Stanley78's Blog – November 2019 Archive (4)

Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website.

Backlinks are critical in developing website authority, especially within relevant communities.

While Google does give value to brand mentions, even if they are unlinked, links provide far more  as the primary off-page ranking signal.

As SEO experts, we know that links can provide the value you need to be recognized as an…

Local business marketing is at a turning point.

Smartphones have far surpassed other avenues for local business discovery.

Increasingly when people search for a business, the information they’re seeing comes in the form of:

• Listings (address, contact info, hours, etc.).
• Content (photos, reviews, menus, inventory and the like).

…delivered through media like Google, Waze, Alexa, or Yelp.

This cycle of customer intent is…

Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach. 

That means you need to first have a story that, from the audience’s perspective, is worth telling.

BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links.

In fact, many news publications make it a rule to use the nofollow attribute…

Not to be pessimistic, but SEO can be an incredibly frustrating job.

It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders.

Our success often relied on other teams, not our own, so we were relegated to asking for favors.

At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they’d be completely ignored.

I often referred to this as “yelling into a black…