Stanley78's Blog – December 2019 Archive (3)

When done successfully, link building can lead to some truly stellar results.

We know that links are extremely important for SEO, especially given all of the buzz in the search community around November 8, 2019, Google algorithm update and how it may have been strongly related to site links (though Google’s John Mueller warned against jumping to this conclusion).

While link building should unquestionably be a part of your overall SEO (and business) strategy, it takes time,…

Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.

Not one of them has been the same as any of the others.

Sure, they all have similarities.

Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.

What’s different?

No one is starting from the exact same point.

Traffic vs. Rankings vs. Conversions

All clients want to increase traffic, improve rankings,…

Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today.

But the power of podcasts isn’t limited to reaching people who are listening.

When properly leveraged, podcasts can have a powerful impact on organic search, too.

There are two main reasons for this.

• Podcasts can drive people to search for a person’s or company’s name. This type of branded search can send positive signals to…