A digital strategy should start off with a clear understanding of who the audience is. Building personas and segments into the programme ensures your content will be relevant to the customer. Your digital strategy needs to be informed by a shared understanding of who your customers are, how they perceive the interactions they’re having with your company today, and what they want and need from your company in the future.
http://millionairex3.ning.com/profiles/blogs/a-digital-strategy
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