Backlinks are essential for several reasons.

[Mohammed Yousuf]

Some of the primary criteria used by search engines are the quality and quantity of pages that link to your website. Google does this to determine its ranking on the results pages of its search engine.

The higher you are in a SERP, it will be better for your business as people tend to click on the first results displayed on Google, Bing, among others. But why is that search engines care about backlinks?

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