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Ethical Link Building Strategies for 2020

Expert interviews, roundups, or quotes are fantastic content marketing tools that can help improve content impact.

It’s always interesting to gather multiple opinions from different sources on a single subject to understand concepts and utilize experience from more than one source.

It makes for fantastic user experiences when reading and looking to implement new ideas.

Because of this, reporters, journalists, and writers  to contribute to their content.

And when you are trying to build ethical, by-the-book backlinks, this should be music to your ears.

So, how do you do this efficiently and scale your ethical link building?

How on earth do you contact content marketers and bloggers to get featured without being annoying or spammy?

My favorite tool is HARO, otherwise known as Help a Reporter Out. It’s used by more than 55,000 bloggers and journalists alike.

HARO is a website where writers can post their topic and what type of quote or tip they are looking for.

All you have to do is respond via email with your submission and wait for them to confirm.

The best part is: the sources you contribute to aren’t unknown, random, or sketchy websites.

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Tags: backlinks, off-page, seo, techniques


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