While having high website traffic is great, it’s important to direct the right people to your page.
The traffic you attract should ultimately align with your targeted buyer personas. You need visitors who will find value in your services and enter into your sales funnel – becoming leads, then prospects, then converted customers.
If your website receives a lot of traffic from people who aren’t actually interested in your product or services, then that traffic is essentially useless to you. There’s no point in having lots of traffic if it doesn’t actually bring you business.