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Facebook Introduces 3 New Ad Reporting Tools

In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.

Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.

With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.

Conversion path reporting allows advertisers to view the publishers in the most frequent conversion paths across channels and devices. With this data, advertisers can identify the most impactful conversion paths.

Facebook acknowledges that cross-channel and cross-device measurement is a top priority for marketers. The company will continue to evolve its measurement solutions to address these priorities.

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