Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.

Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background.

Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns.

Google emphasizes the benefits of parallel tracking:

Advertisers can turn on parallel tracking by following the steps below:

Sign in to your Google Ads account.
In the navigation menu, click All campaigns.
In the page menu on the left, click Settings.
Click Account Settings.
Click Tracking.
Click the switch next to “Parallel tracking” to turn it on.

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