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Google Introduces Relative Mobile Conversion Rate Metric

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed  in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred to as Rel mCvR.

Google’s official blog post suggests it’s an important metric to monitor because it may indicate there are latent performance improvements if the mobile version is experiencing significantly less conversions than the desktop version

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