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How to Measure Success in PPC Campaigns With & Without Conversion Data

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

Yet not all brands are capable of using conversions. There are a number of reasons for this:

  • Web host doesn’t support conversion tracking code.
  • Brand doesn’t have on-demand access to a technician who can install the code.
  • The ad network doesn’t support conversion tracking.

In these cases, a brand may have to rely on metrics outside of trackable ROI and ROAS.

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