I’m not going to lie: Conducting an in-depth SEO audit is a major deal.
And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?”
Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost.
But, are you terrified to start? Is this your first SEO audit? Or, you just don’t know where to begin? Sending a fantastic SEO audit to a potential client puts you in the best possible place.
It’s a rare opportunity for you to organize your processes and rid your potential client of bad habits (cough*unpublishing pages without a 301 redirect*cough) and crust that accumulates like the lint in your dryer.
So take your time. Remember: Your primary goal is to add value to your customer with your site recommendations for both the short-term and the long-term.
Ahead, I’ve put together the need-to-know steps for conducting an SEO audit and a little insight to the first phase of my processes when I first get a new client. It’s broken down into sections below. If you feel like you have a good grasp on a particular section, feel free to jump to the next.