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There is also a increasing demand for mobile videos. In this respect, vertical video is perhaps the most visible trend, especially for short-form content. Rather than trying to adapt existing content, companies can bet on a new creative approach to move to 9:16. Most of the message should be placed in the center of the screen and videos should be concise. 

Finally, it is expected that augmented reality will be adopted massively, in the wake of the launch of 5G devices. Half of all augmented reality uses are on social platforms. To take advantage of this trend, brands must consider Apple and Google's augmented reality best practices: ensuring users understand how to use the app, make interactions simple and accessible, and consider environmental factors like lighting and provide viewing on screens of different formats.

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The search now goes through voice and images 

The rise of the voice represents another strong trend resulting from the transition to mobile devices. The popularity of smart speakers has exploded in the past year, and one in ten Canadians now owns one. By 2020, it is expected that 18% of Canadians will use smart speakers, and some even predict that voice will soon replace text as the primary mode of research.

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