PlayIt4ward-Furman University

Steps to a Successful Brand Bidding Strategy

This article will give you the answer to the most emotionally charged question of paid search:

Should your business bid on its brand terms?

Few topics are so divisive.

What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club?

Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results.

Take a deep breath, because on the other side of all the controversy is the five-step strategy that will keep your head cool and your marketing profitable.

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Tags: backlinks, off-page, seo, techniques

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