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The email has long been abused, the inbox being considered by many as a Publisac, with reason because it received everything and nothing without necessarily asking or interested.Email marketing has since become a lot of fun.Solutions such as Mailchimp or Cyberimpact, a Quebec solution, enable not only mass mailings, but also segmented mailings with precise targets, personalized content for each recipient.With the principles of automation that allow the construction of scenarios-follow…
ContinuePosted on October 29, 2019 at 11:30am
You've probably heard about the Account Bases Marketing (ABM) in 2018. This is a strategy to provide a customized offer to specific customers. According to digital marketing experts, this strategy will be further developed in 2019. Brands will have to use dynamic content to put the consumer at the heart of a unique experience.
Today, email is the most used way to deliver personalized content. However, other solutions are available. Machine Learning is based on user data collected to…
ContinuePosted on October 29, 2019 at 11:04am
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