In many ways, organic search rankings are the lifeblood of the online business world.
As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies to please the all-powerful Google bots.
From time-to-time, experts behind the scenes at Google drop huge hints about the…Continue
Rumor has it that LinkedIn may be the up and coming advertising player this year.
Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.
What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals”…Continue
Added by stanley78 on February 12, 2020 at 9:33am — No Comments
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic search, news search, and…Continue
If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.
That means doing something different.
You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…Continue
Added by stanley78 on February 12, 2020 at 7:12am — No Comments
"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.…
Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.…
In case you’re new to the concept, Search Engine Optimization (SEO) refers to a series of techniques for helping your site rank higher in search results. It’s an integral aspect of everyday work for most developers and content creators and looks poised to remain so for years to come.
There is no shortage of ways you can improve SEO on your website. General considerations include making sure its loading times are kept to a minimum, for example, and performing keyword research to tailor…Continue
One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.
The most straightforward measurement is conversions.
Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.
Yet not all brands are capable of using conversions. There are a number of reasons for this:
Added by stanley78 on February 3, 2020 at 7:44am — No Comments
Bonus Chapter:Quick SEO Tips for 2020. Quick SEO Tips For 2020. In this chapter I'll show you a few quick win tactics that are working great right now…
One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data.
Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.
Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon”…Continue
Added by stanley78 on January 31, 2020 at 8:13am — No Comments
In like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones.
The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external.
The focus is on finding purpose, staying positive, building empathy, and expanding perspective.
The same principles can be applied to excel in digital marketing.
Pratyahara empowers us to find purpose by…Continue
Added by stanley78 on January 31, 2020 at 7:07am — No Comments
This throws a bit of a wrench into the plans of anyone using PageRank as an indication of quality. The Google Toolbar still shows PageRank for sites, but it’s a snapshot frozen in time. Those calculations were made in some cases years ago, and have not been updated since. A site with a high PR publicly might not actually have a high PR anymore, and there’s no way to tell.…
Added by rcreddy on January 31, 2020 at 6:57am — No Comments
In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pages, in an eternal quest to index all human knowledge.…
Added by rcreddy on January 31, 2020 at 6:30am — No Comments
In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.
Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.
With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.
Added by stanley78 on January 30, 2020 at 9:30am — No Comments
Brian talks about the importance of user experience signals in search engine ranking. We’ve already heard from Google that RankBrain is their third most important ranking factor, and that trend is not only likely to continue but to become even more important in 2020.
If you’re not clear on what RankBrain is, you’re not alone; it sounds like something straight out of science fiction. And, it is a machine learning system that helps Google decide where pages should rank in search…Continue
Added by rcreddy on January 30, 2020 at 6:19am — No Comments
SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website.…
Added by rcreddy on January 30, 2020 at 6:15am — No Comments
Recently I took over another agency’s client, where they ran YouTube. The client is in the sports nutrition vertical.
I sat through the onboarding meeting with them and they shared their YouTube completion rates of skippable ads of 60%+.
All I could say to myself was “either their videos are the most amazing commercials ever, or someone doesn’t know what the skip button is.”
Turns out it was the latter.
Having reviewed the brands Where Ads…Continue
Added by stanley78 on January 30, 2020 at 4:32am — No Comments
The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position.
Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.”
Data can be segmented to discover, for example, how shopping traffic changes over time and which search queries product results show…Continue
Added by stanley78 on January 29, 2020 at 7:28am — No Comments
The immediate effect that we saw on closer analysis was the impressive (if you look at the chart below) spike in website traffic around the day it was picked up by Reddit (January 5th). Within 1 day, the organic search traffic on our blog hit 20 000 visits, an impressive feat by any standards, but also a quite singular one in recent history if you look at the rest of the chart. Of course, quantity does not necessarily equal quality, as evidenced by the no-less-dramatic drop in average…Continue
Added by rcreddy on January 29, 2020 at 5:24am — No Comments
We became part of our own study recently, when an article we published 4 months ago got picked up by Reddit, the social media network or self-professed “front page of the Internet”, in one of their sections (called subreddits). The article was a prediction attempt at how Google might “read” and rank your images in the near future and it was adequately picked up by the Futurology Subreddit. You can use this as one of your SEO strategies to increase your website traffic.…Continue