In many ways, organic search rankings are the lifeblood of the online business world.
As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies to please the all-powerful Google bots.
From time-to-time, experts behind the scenes at Google drop huge hints about the…Continue
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic search, news search, and…Continue
Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.…
In case you’re new to the concept, Search Engine Optimization (SEO) refers to a series of techniques for helping your site rank higher in search results. It’s an integral aspect of everyday work for most developers and content creators and looks poised to remain so for years to come.
There is no shortage of ways you can improve SEO on your website. General considerations include making sure its loading times are kept to a minimum, for example, and performing keyword research to tailor…Continue
This throws a bit of a wrench into the plans of anyone using PageRank as an indication of quality. The Google Toolbar still shows PageRank for sites, but it’s a snapshot frozen in time. Those calculations were made in some cases years ago, and have not been updated since. A site with a high PR publicly might not actually have a high PR anymore, and there’s no way to tell.…
Added by rcreddy on January 31, 2020 at 6:57am — No Comments
In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pages, in an eternal quest to index all human knowledge.…
Added by rcreddy on January 31, 2020 at 6:30am — No Comments
Brian talks about the importance of user experience signals in search engine ranking. We’ve already heard from Google that RankBrain is their third most important ranking factor, and that trend is not only likely to continue but to become even more important in 2020.
If you’re not clear on what RankBrain is, you’re not alone; it sounds like something straight out of science fiction. And, it is a machine learning system that helps Google decide where pages should rank in search…Continue
Added by rcreddy on January 30, 2020 at 6:19am — No Comments
SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website.…
Added by rcreddy on January 30, 2020 at 6:15am — No Comments
The immediate effect that we saw on closer analysis was the impressive (if you look at the chart below) spike in website traffic around the day it was picked up by Reddit (January 5th). Within 1 day, the organic search traffic on our blog hit 20 000 visits, an impressive feat by any standards, but also a quite singular one in recent history if you look at the rest of the chart. Of course, quantity does not necessarily equal quality, as evidenced by the no-less-dramatic drop in average…Continue
Added by rcreddy on January 29, 2020 at 5:24am — No Comments
We became part of our own study recently, when an article we published 4 months ago got picked up by Reddit, the social media network or self-professed “front page of the Internet”, in one of their sections (called subreddits). The article was a prediction attempt at how Google might “read” and rank your images in the near future and it was adequately picked up by the Futurology Subreddit. You can use this as one of your SEO strategies to increase your website traffic.…Continue
You can use this as one of your SEO strategies to create engagement. One of the things we do here, aside from trying to help others to figure out how SEO and Google works, is to deeply research any pattern and data we can, in order to best figure it out for ourselves. We keep a close eye on Google and the likes, ask questions and sometimes even make ranking experiments to make sense of what goes on behind the scenes. But as is the case with all human observation (from quantum physics to…Continue
Whether you’re looking to boost traffic to your business website or blog, driving more users is critical to growth and success. This is even more important in 2020, since competition increases for businesses across every industry every year. This, however, is where the work begins.
Knowing what optimization tactics to employ, as well as tips and tricks for generating more buzz, can be difficult. Do you focus efforts on SEO? How about social media marketing, or PPC? The direction you…Continue
Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.
So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.
Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other…Continue
Search Engine Optimization or SEO is the process under digital marketing where web pages and content gets ranked with the help of keywords and content optimization.
So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.…
Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming. To help, our SEO team compiled a huge list of our favorite tools (29, to be exact!) that help marketers understand and optimize website and organic search presence.…
On-page optimization (also known as on-page SEO) is the practice of optimizing your individual web pages for both search engines and the people who visit your page from a search engine results page (SERP). The term on-page optimization encapsulates any changes you make to the content on your page or in the HTML markup behind the scenes to make your page more relevant to search engines and their users.…
Added by rcreddy on January 27, 2020 at 3:43am — No Comments
What Is Article Submission In SEO? Article Submission refers to an Off-Page SEO technique which includes content publication on third party websites/blogs to generate Inbound links for personal/client’s website with a motive to increase search engine rankings of “link generated for” website. The link generated by article submission SEO strategy can be in the form of a dofollow backlink or a nofollow backlink.…
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing…Continue
It is no longer a secret that link building campaigns are now effectively the most organic way to build up traffic to your site and increase your website’s ranking on the Search Engine Results Page (SERP).
However, some SEO practitioners have abused this fantastic opportunity the internet has given to us by engaging in fraudulent link buying activities, which in turn harm their rankings; you don’t necessarily have to be like them.…
There is no secret that Google loves to update its SEO Algorithm. In fact, in 2019 the search engine giant has rolled out more than 20 major SEO updates.
SEO means optimizing your content so that it shows up more often in search results. But, if you miss something while implementing the best juices of SEO services your content might go in vain and will not be visible.
However, if you get the trick right you can reap the benefit of increased traffic, more conversions,…Continue