One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data.
Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.
Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon”…
ContinueAdded by stanley78 on January 31, 2020 at 8:13am — No Comments
In like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones.
The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external.
The focus is on finding purpose, staying positive, building empathy, and expanding perspective.
The same principles can be applied to excel in digital marketing.
Pratyahara empowers us to find purpose by…
ContinueAdded by stanley78 on January 31, 2020 at 7:07am — No Comments
In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.
Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.
With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools.
Conversion…
ContinueAdded by stanley78 on January 30, 2020 at 9:30am — No Comments
Recently I took over another agency’s client, where they ran YouTube. The client is in the sports nutrition vertical.
I sat through the onboarding meeting with them and they shared their YouTube completion rates of skippable ads of 60%+.
All I could say to myself was “either their videos are the most amazing commercials ever, or someone doesn’t know what the skip button is.”
Turns out it was the latter.
Having reviewed the brands Where Ads…
ContinueAdded by stanley78 on January 30, 2020 at 4:32am — No Comments
The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position.
Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.”
Data can be segmented to discover, for example, how shopping traffic changes over time and which search queries product results show…
ContinueAdded by stanley78 on January 29, 2020 at 7:28am — No Comments
2019 far exceeded my expectations in terms of Python adoption within the SEO community.
As we start a new year and I hear more SEO professionals wanting to join in the fun, but frustrated by the initial learning curve, I decided to write this introductory piece with the goal of getting more people involved and contributing.
Most SEO work involves working with spreadsheets which you have to redo manually when working with multiple brands or repeating the same analysis over…
ContinueAdded by stanley78 on January 29, 2020 at 4:57am — No Comments
Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour.
And, despite only about 20% of the world’s population speaking English, 66% of that content is in English.
That’s a lot of competition for users’ attention.
One way that you and your content can stand out in such a crowded space is by earning your place as a thought leader.
A thought leader is one of a few go-to people in their field of expertise. They are the type of person who is…
ContinueAdded by stanley78 on January 28, 2020 at 7:36am — No Comments
In 2003 it was generally understood by affiliate marketers that ugly sites that looked like they were “built by a 10 year old” tended to convert exceedingly well.
Major sites like Walmart and CVS use exceedingly plain websites. It may seem counterintuitive to purposely create an “ugly” site but the nearly forgotten affiliate marketing strategy of “ugly sites sell” might be useful to revisit.
The ugly site sells paradigm is not well known nowadays. But it was a…
ContinueAdded by stanley78 on January 28, 2020 at 6:10am — No Comments
Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.
Background on Heading Tags for SEO
In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.
But that’s not been the case for many years. Yet, it is a common SEO practice to worry about keywords in…
ContinueAdded by stanley78 on January 28, 2020 at 4:22am — No Comments
For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.
Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.
The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank…
ContinueAdded by stanley78 on January 27, 2020 at 7:28am — No Comments
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred to as Rel mCvR.
Google’s official blog post suggests it’s an important metric to monitor because it may indicate there…
ContinueAdded by stanley78 on January 27, 2020 at 3:55am — No Comments
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end.
But it can’t stop there.
Meanwhile, Google’s free (GSC) service has come a long way by incorporating additional data and displaying changes in month-over-month traffic and organic performance.
In fact, the new GSC provides:
Added by stanley78 on January 24, 2020 at 8:02am — No Comments
More traffic, more links, more conversions – the trifecta of search engine optimization (SEO).
Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic.
However, you may feel like you are fresh out of ideas or even that you are in a “boring” niche that makes it difficult to think up interesting content topics.
Fortunately, by…
ContinueAdded by stanley78 on January 24, 2020 at 3:45am — No Comments
If the way to get organic search traffic to our content is to answer questions clearly and with a high degree of expertise, where do keywords come into play?
How should we be using them, if at all?
Remember those circa-2010 SEO content rules I opened this article with?
We all did it at the time, right?
It’s easy to look back at examples of that and laugh, but sometimes our search writing today isn’t much better.
This…
ContinueAdded by stanley78 on January 23, 2020 at 7:49am — No Comments
If the way to get organic search traffic to our content is to answer questions clearly and with a high degree of expertise, where do keywords come into play?
How should we be using them, if at all?
Remember those circa-2010 SEO content rules I opened this article with?
We all did it at the time, right?
It’s easy to look back at examples of that and laugh, but sometimes our search writing today isn’t much better.
This…
ContinueAdded by stanley78 on January 23, 2020 at 7:48am — No Comments
Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results.
The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results.
Here’s a mockup shared by Google:
Google’s search ads on desktop now have a bolded “Ad” label in black text. Google says the label is more prominent, but early…
ContinueAdded by stanley78 on January 23, 2020 at 7:28am — No Comments
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background.
Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video…
ContinueAdded by stanley78 on January 21, 2020 at 7:48am — No Comments
spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.
This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam?
Google ranks videos…
ContinueAdded by stanley78 on January 21, 2020 at 7:11am — No Comments
We’re in the thick of “Awards Season”, and I can’t believe Adam Sandler didn’t get a nom…
Er…I want to talk about SEO!
In fact, I want to share a recent success story we had with a partner that led to them winning an award alongside winning more organic traffic and improved keyword rankings.
By sharing this case study, I’m hoping you’ll have actionable takeaways in the following areas:
Added by stanley78 on January 20, 2020 at 9:15am — No Comments
This article will give you the answer to the most emotionally charged question of paid search:
Should your business bid on its brand terms?
Few topics are so divisive.
What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club?
Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get…
ContinueAdded by stanley78 on January 20, 2020 at 8:07am — No Comments
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