If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.
That means doing something different.
You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re waiting for the right opportunity to come along.
One tactic which does allow you to earn great links at scale, however, is content marketing / digital PR.
The idea is simple:
Create something great and make sure the right people know about it.
When you’re able to use a linkable asset which journalists, bloggers, and webmasters want to link to (want is the key here), the results which you can drive can contribute towards significant growth.
That said, a linkable asset can come in many different forms – from static visuals (yes, infographics can still earn great links) through to interactive content pieces.
Here we’ll explore in more depth how you can use the latter to earn links that contribute toward great growth, showcasing a number of proven formats and examples of successful pieces.
We’ll specifically look at what makes each of these interactive formats linkable and how they can be promoted to earn links, as well as a number of tips for the creation of such assets.