Clearly, the quality of the sites ranked this way has not always been satisfactory and this did not suit the search engines. On the basis of all this, there are already a number of trends that determine the SEO of the present and the prospect of future development.
Until 2012 Prior to the advent of the first Google Penguin Update, the main task of the SEO specialist was to find high PageRank sites to link to the optimized sites. In the fight for a place in the TOP 10 sites competed for who will find more inbound links and spend three and four digital sums a month. No one was looking at the quality of the links. And that did a disservice to everyone. Search engines have started punishing sites for both buying and selling links.
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