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Mohammed Yousuf's Blog (35)

Content with quality will maintain its value as ‘king’

Online ads are still priceless tools for driving more leads. However, in 2020, it is forecasted that investment with online  will exponentially go up. In any case, it is as yet going to be a risk-based investment as there is no surety whether your targeted audience will react to your online ads or not.

You would be amazed to realize that up to . While, in 2017, this is the thing that made the industry to squander an astounding USD 38 Billion in digital…


Added by Mohammed Yousuf on January 16, 2020 at 9:32am — No Comments

Local SEO

I’ll show you how Google ranks businesses in The Map Pack later in this guide. But for now, just keep in mind that The Map Pack has its own algorithm with its own set of rules.

Sure, some ranking factors (like backlinks) can help you rank in local and traditional organic results.

But others (like NAPs) are pretty much only important for ranking in The Map Pack.

One thing I should point out:



Added by Mohammed Yousuf on November 19, 2019 at 1:30pm — No Comments

potential of Guestographics

Now that you have your infographic published on your site, it’s time to find your link targets.

With my infographic, I was looking for sites that had already published content about on-page SEO.

To find them, I just searched Google for things like “on page SEO”, “on page seo tips” and anything else that Google Suggest came up with:

I hope that you see the full potential of Guestographics: a scalable way to get backlinks to your site.

If you enjoyed this…


Added by Mohammed Yousuf on November 19, 2019 at 1:22pm — No Comments

A digital Strategy

A digital strategy should start off with a clear understanding of who the audience is. Building personas and segments into the programme ensures your content will be relevant to the customer. Your digital strategy needs to be informed by a shared understanding of who your customers are, how they perceive the interactions they’re having with your company today, and what they want and need from your company in the future.…


Added by Mohammed Yousuf on November 16, 2019 at 11:38am — No Comments

Key Business Driver

While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real, sustainable, competitive advantage in a rapidly changing marketplace. With customer expectations becoming much more demanding, it is essential for any business to think with the customer at the centre when making any business…


Added by Mohammed Yousuf on November 16, 2019 at 11:21am — No Comments

Backlinks are essential for several reasons.

Some of the primary criteria used by search engines are the quality and quantity of pages that link to your website. Google does this to determine its ranking on the results pages of its search engine.

The higher you are in a SERP, it will be better for your business as people tend to click on the first results displayed on Google, Bing, among others. But why is that search engines care about backlinks?…


Added by Mohammed Yousuf on November 11, 2019 at 10:15am — No Comments

Get Quality Backlinks

To learn how to get backlinks is one of the oldest and most effective seo tactics . It’s also one of the most productive ways to grow organic search traffic.

But you have to be cautious with how to build quality backlinks.

Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.

They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more…


Added by Mohammed Yousuf on November 6, 2019 at 9:37am — No Comments

Backlink Ideas 2020 - Part 2

Every effective link building campaign should begin with creating linkable assets.

First, what is a linkable asset?

A linkable asset is usually a blog post or page that is informationally-driven.

For example, this blog post you’re currently reading is a linkable asset. It’s designed to educate and add value to my industry.…


Added by Mohammed Yousuf on November 6, 2019 at 7:14am — No Comments

Backlink Ideas 2020 - Part 1

Technical issues can hurt User Experience (UX) and UX is correlated to SEO performance (or lack of it).

View this as a foundational stage of the process.

That’s because if speed through this process, you backlinks won’t be as effective.

And what happens when your backlinks aren’t as effective?

You have to acquire more, which costs your company more money.

Here are some technical/UX issues you need to look for:…


Added by Mohammed Yousuf on November 6, 2019 at 6:20am — No Comments

Backlink Ideas 2020

Many people dive into link acquisition before they’ve built a strong foundation. What you must realize is that a strong foundation (a well-optimized website) makes your link building more effective.

When your backlinks are more effective, you don’t need as many to achieve your desired result!

That ultimately saves you time and money.

So, here’s what you need to cover before jumping into link building:…


Added by Mohammed Yousuf on November 6, 2019 at 6:12am — No Comments

How to get traffic with content marketing

Content marketers are investing more into content marketing campaigns than ever before. But, just like them, you want to make sure that you get the best ROI.

One of the SEO myths that you shouldn’t believe is that “using SEO tools can get you penalized.” This just isn’t true. Google penalizes site owners, because they try to game the system with over-optimized keywords and anchor text in their content marketing, not because they used a specific tool.

In fact, once you’re armed…


Added by Mohammed Yousuf on November 4, 2019 at 10:31am — No Comments

Top 10 Digital Marketing Trendz of 2019!

It is now possible to see what digital marketing trends in 2019, that include certain developments in a context in which paid media is acquiring a vital boom, the programmatic purchase tries to overcome the stumbling block of the General Regulation of Data Protection and the artificial intelligence advances in a silent but implacable way.

The new technologies and the most cutting-edge technological developments set the tone for a year, 2019, which is full of new features. Marketing…


Added by Mohammed Yousuf on November 4, 2019 at 10:11am — No Comments

Monitor Your Backlinks

Another nifty tool for finding bad backlinks is Monitor. After importing your links from Google Webmaster Tools into Monitor Backlinks, you can then look for your dofollow backlinks (since Google supposedly ignores any nofollow links).

From there, you can use the filters to switch to external and then manually verify the backlinks. Be aware that a lot of your bad links can come from blog comments.…


Added by Mohammed Yousuf on October 24, 2019 at 2:38pm — No Comments

Your website visibility - part 2

For that reason, to show up in Google, three things need to be true:

  1. Google knows that your website exists and can find and access all your important pages.
  2. You have a page that’s a relevant result for the keyword you want to show up for.
  3. You’ve demonstrated to Google that your page is worthy of ranking for your target search query—more so than any other page from another website.

Most of the issues we tackle below relate to one of these three…


Added by Mohammed Yousuf on October 14, 2019 at 11:23am — No Comments

Your website visibility

It’s important to note that when you type something into Google hoping to see your website in the search results, you’re not actually looking for your website.

You’re looking for a page on your website.

That’s an important distinction.

If Google doesn’t know about the existence of the page you’re trying to rank or thinks it doesn’t deserve to rank, then it won’t show up anywhere that matters in the search results.…


Added by Mohammed Yousuf on October 14, 2019 at 11:14am — No Comments

Basics of SEO - Part 2

Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it . Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find , and the  from Small Business Search Marketing.

In addition to daily news stories from our editorial staff, Search Engine Land…


Added by Mohammed Yousuf on October 14, 2019 at 10:00am — No Comments

Basics of SEO - Part 1

SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR from search results.

SEO may also be called search engine optimizer when using automated tools to…


Added by Mohammed Yousuf on October 14, 2019 at 6:06am — No Comments

10 SEO Lessons to Learn - Part 3

2. Understand and Conform to Long-term Trends

You need to pay close attention to the trends affecting your industry, as failure to conform to them can have serious consequences. In the SEO profession, Dean had to come to terms with the fact that black hat SEO was a dying art and adapt to the new white hat model that was emerging.

In his interview with me, Dean said that there used to be a point when SEO agencies could purchase 50 backlinks from a…


Added by Mohammed Yousuf on October 10, 2019 at 6:24am — No Comments

10 SEO Lessons to Learn - Part 2

10 Great Lessons We Can Learn from Backlinko

Backlinko was Dean’s first successful venture and it’s not an exaggeration to say that the brand has radically changed the SEO industry. What can other entrepreneurs learn from its success? Here are 10 great lessons that both newbies and seasoned digital marketers can learn from him:

1. Be Willing to Burn Money Up Front

Dean eventually had to realize that failure was an essential…


Added by Mohammed Yousuf on October 10, 2019 at 6:02am — No Comments

10 SEO Lessons to Learn - Part 1

Even the most successful entrepreneurs faced their share of setbacks early on; in fact, the average entrepreneur fails 3.8 times before becoming successful. Brian Dean is the first to admit that he struggled as an entrepreneur until he had an epiphany in 2010. According to an AMA he conducted on Reddit a year ago, Dean quit his job in 2010 to start working in SEO, but didn’t find success as quickly as he expected. He elaborated more on his successes and challenges in interviews with Growth…


Added by Mohammed Yousuf on October 10, 2019 at 5:46am — No Comments

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