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Google Explains How to Use Headings for SEO

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.
Background on Heading Tags for SEO
In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.

But that’s not been the case for many years. Yet, it is a common SEO practice to worry about keywords in the heading tags.

The word “rote” means doing something mechanically and out of habit, without thinking about it. Adding keywords to headings tags has become a rote SEO practice. It’s done not because it’s useful but because it’s a habit. Take a look at the top ranked sites for most any query and it’s highly likely you won’t see sites seeding heading tags with keywords.

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