Rcreddy's Blog – November 2019 Archive (4)

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits.

However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best…

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about…

The dynamics of Search Engine Optimization are changing by the day. What was once the process of on-page optimization, backlink building and creation of relevant content has now moved on to advanced strategies that look beyond the ideas of link building and content marketing.

Looking at the present day scenario, one can see that the activities of brand building and the influencing of search engine queries are rapidly taking a front-seat when it comes to upgrading the SEO processes.…

While having high website traffic is great, it’s important to direct the right people to your page.

The traffic you attract should ultimately align with your targeted buyer personas. You need visitors who will find value in your services and enter into your sales funnel – becoming leads, then prospects, then converted customers.

If your website receives a lot of traffic from people who aren’t actually interested in your product or services, then that traffic is essentially…