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Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results.

The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results.

Here’s a mockup shared by Google:

Google’s search ads on desktop now have a bolded “Ad” label in black text. Google says the label is more prominent, but early feedback suggests users are finding the paid results harder to identify.

Here’s what paid results used to look like on desktop, with the word “Ad” in green and contained in a green box:

teslamotorsclub.com
teslaownersonline.com
teslatap.com
test.biostars.org
www.test.de
test.dolgopa.org
testautomovil.com
testforum.rx22.ru
testfunda.com
testmy.net
testsquadron.com
www.testudotimes.com
teurgia.org
texasguntalk.com
texaswinetrail.com
www.texpaste.com
textup.fr
tfarchive.com
tfc-forum.tradingcharts.com
tflex.ru
tfredrikson.fogbugz.com
www.tfw2005.com
tgd.kr
www.tgdaily.com
tgforum.com

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Tags: backlinks, off-page, seo, techniques

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