Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results.
The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results.
Here’s a mockup shared by Google:
Google’s search ads on desktop now have a bolded “Ad” label in black text. Google says the label is more prominent, but early feedback suggests users are finding the paid results harder to identify.
Here’s what paid results used to look like on desktop, with the word “Ad” in green and contained in a green box: