PlayIt4ward-Furman University

How to Grow Your Organic Traffic with Amazing Content & Collaboration

We’re in the thick of “Awards Season”, and I can’t believe Adam Sandler didn’t get a nom…

Er…I want to talk about SEO!

In fact, I want to share a recent success story we had with a partner that led to them winning an award alongside winning more organic traffic and improved keyword rankings.

By sharing this case study, I’m hoping you’ll have actionable takeaways in the following areas:

  • Keyword research and content strategy.
  • Building successful SEO partnerships.

As with most of our campaigns, the success of this project was built on a foundation of strong  and strategy.

For proper keyword research, there are three main areas that need to be evaluated, including:

  • Organic traffic and keyword rankings for your own website and content.
  • Organic traffic and keyword rankings for your primary competitors’ website and content.
  • Organic traffic and keyword rankings for content/search competitors (those who aren’t direct competitors, but compete with you for visibility in the SERPs).

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Tags: backlinks, off-page, seo, techniques


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