Rumor has it that LinkedIn may be the up and coming advertising player this year.
Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.
What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are.
Knowing this, LinkedIn has optimized its targeting options to allow marketers to really hone in and be able to connect with those specific professionals.
Want to focus on the healthcare industry? You can target it with LinkedIn ads.
Want to reach CEOs of investment firms? Yep, you can reach them with LinkedIn ads.
Want applications from college graduates who are general managers of natural food grocery stores? You can get real close to them with LinkedIn ads, as well.
Because of that B2B option, many business owners are heading to LinkedIn with their budgets this year. That’s not to say they aren’t advertising on Facebook, too, but depending on their budget they may be heading to LinkedIn first.
Do keep in mind that with LinkedIn the cost is going to be a lot greater than Facebook, so make sure you’ve got the cash to play before you sit down at the table.
Have the cash and ready to be dealt a hand? Let’s go over some ground rules first.