All Blog Posts Tagged 'backlinks' (105)

You can use this as one of your SEO strategies to create engagement. One of the things we do here, aside from trying to help others to figure out how SEO and Google works, is to deeply research any pattern and data we can, in order to best figure it out for ourselves. We keep a close eye on Google and the likes, ask questions and sometimes even make ranking experiments to make sense of what goes on behind the scenes. But as is the case with all human observation (from quantum physics to…

2019 far exceeded my expectations in terms of Python adoption within the SEO community.

As we start a new year and I hear more SEO professionals wanting to join in the fun, but frustrated by the initial learning curve, I decided to write this introductory piece with the goal of getting more people involved and contributing.

Most SEO work involves working with spreadsheets which you have to redo manually when working with multiple brands or repeating the same analysis over…

Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour.

And, despite only about 20% of the world’s population speaking English, 66% of that content is in English.

That’s a lot of competition for users’ attention.

One way that you and your content can stand out in such a crowded space is by earning your place as a thought leader.

A thought leader is one of a few go-to people in their field of expertise. They are the type of person who is…

In 2003 it was generally understood by affiliate marketers that ugly sites that looked like they were “built by a 10 year old” tended to convert exceedingly well.

Major sites like Walmart and CVS use exceedingly plain websites. It may seem counterintuitive to purposely create an “ugly” site but the nearly forgotten affiliate marketing strategy of “ugly sites sell” might be useful to revisit.

The ugly site sells paradigm is not well known nowadays. But it was a…

Whether you’re looking to boost traffic to your business website or blog, driving more users is critical to growth and success. This is even more important in 2020, since competition increases for businesses across every industry every year. This, however, is where the work begins.

Knowing what optimization tactics to employ, as well as tips and tricks for generating more buzz, can be difficult. Do you focus efforts on SEO? How about social media marketing, or PPC? The direction you…

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other…

Search Engine Optimization or SEO is the process under digital marketing where web pages and content gets ranked with the help of keywords and content optimization.

So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.…

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.

Background on Heading Tags for SEO

In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank.

But that’s not been the case for many years. Yet, it is a common SEO practice to worry about keywords in…

Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming. To help, our SEO team compiled a huge list of our favorite tools (29, to be exact!) that help marketers understand and optimize website and organic search presence.…

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.

Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.

The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank…

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed  in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates over time. The metric is referred to as Rel mCvR.

Google’s official blog post suggests it’s an important metric to monitor because it may indicate there…

On-page optimization (also known as on-page SEO) is the practice of optimizing your individual web pages for both search engines and the people who visit your page from a search engine results page (SERP). The term on-page optimization encapsulates any changes you make to the content on your page or in the HTML markup behind the scenes to make your page more relevant to search engines and their users.…

I am digital marketing creating Back links are an essential part of the SEO process. They help search bots to crawl your site and rank it correctly to its content Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority.

SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end.

But it can’t stop there.

Meanwhile, Google’s free  (GSC) service has come a long way by incorporating additional data and displaying changes in month-over-month traffic and organic performance.

In fact, the new GSC provides:

• 16 months of search traffic data.
• Detailed information about a specific page – including index…

What Is Article Submission In SEO? Article Submission refers to an Off-Page SEO technique which includes content publication on third party websites/blogs to generate Inbound links for personal/client’s website with a motive to increase search engine rankings of “link generated for” website. The link generated by article submission SEO strategy can be in the form of a dofollow backlink or a nofollow backlink.…

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing…

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO).

Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic.

However, you may feel like you are fresh out of ideas or even that you are in a “boring” niche that makes it difficult to think up interesting content topics.

Fortunately, by…

It is no longer a secret that link building campaigns are now effectively the most organic way to build up traffic to your site and increase your website’s ranking on the Search Engine Results Page (SERP).

However, some SEO practitioners have abused this fantastic opportunity the internet has given to us by engaging in fraudulent link buying activities, which in turn harm their rankings; you don’t necessarily have to be like them.…

There is no secret that Google loves to update its SEO Algorithm. In fact, in 2019 the search engine giant has rolled out more than 20 major SEO updates.

SEO means optimizing your content so that it shows up more often in search results. But, if you miss something while implementing the best juices of SEO services your content might go in vain and will not be visible.

However, if you get the trick right you can reap the benefit of increased traffic, more conversions,…

If the way to get organic search traffic to our content is to answer questions clearly and with a high degree of expertise, where do keywords come into play?

How should we be using them, if at all?

Keywords: Input vs. Output

Remember those circa-2010 SEO content rules I opened this article with?

We all did it at the time, right?

It’s easy to look back at examples of that and laugh, but sometimes our search writing today isn’t much better.

This…